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Tuesday, March 19, 2013

Young Drinkers Drink Top Alcohol Brands

The first national study to identify alcohol brands consumed by underage youth was recently conducted. Research showed that the top 25 brands accounted for almost half of youth alcohol consumption.

About 28 percent of underage drinkers were found to have consumed Bud Light in the past month, 17 percent drank Smirnoff malt beverages, and 15 percent drank Budweiser.

Data of underage drinkers showed that they consume far fewer brands than adults tend to drink, according to the study's co-author David Jernigan, PhD, Director of the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

The study found that other brands popular among underage youth includes:
  • Smirnoff Vodkas
  • Coors Light
  • Jack Daniel’s Bourbons
  • Corona Extra
  • Mike’s
  • Captain Morgan Rums
  • Absolut Vodkas
“We monitor what brands of cigarettes kids are smoking, which was how we knew about the popularity of Joe Camel,” Dr. Jernigan says. “But until now, no one has been monitoring what brands of alcohol they are drinking. We’ve shown that this kind of study can be done, and now it should be done on a regular basis.”
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