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Thursday, March 15, 2012

New Graphic Smoking Ad Campaign

The federal government has put a graphic face on smoking as the release their new nationwide anti-smoking campaign. Ads that feature former smokers who discuss the negative health consequences of smoking will be aired across the country.

Starting next week, they will begin broadcasting the ads costing $54 million this year alone. The tobacco industry will spend at least that much on promotional efforts in just two days, according to the New York Times.

The goal is to save lives and prevent non-smokers from ever picking up the habit, according to CDC Director Dr. Thomas R. Frieden. “We estimate that this campaign will help about 50,000 smokers to quit smoking,” he told the newspaper. “And that will translate not only into thousands who will not die from smoking but it will pay for itself in a few years in reduced health costs.”

Graphic anti-smoking ads can be effective tool in convincing smokers to quit according to recent studies.

The Food and Drug Administration (FDA) wants to require tobacco companies to place warning labels on cigarette packages by September 2012, such ads would have pictures of diseased lungs and rotting teeth.

This month a federal judge blocked the FDA’s label requirement, but, fortunately the Obama Administration has appealed the judge’s decision.

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